Strategic Control: Strategic Milestones for Long-term Performance (Ashridge Management S.) - Hardcover

Goold, Michael; Quinn, John J.

Hardcover

ISBN 10: 0273605364 ISBN 13: 9780273605362

Publisher: Financial Times Prentice Hall, 1994

Synopsis

Strategic control is concerned with measuring and rewarding strategic performance against pre-set goals, in the same way as budgetary control measures and rewards financial achievement against pre-set budgets. But strategy is long-term and budgeting is short-term. So how does an organization reconcile strategy with budgeting and ensure that managers achieve both budgetary and strategic targets? This book shows how to control a company's strategic direction on an everyday basis. It shows how strategic "milestones" can be woven into business plans, how they can be evaluated, changed and integrated with day-to-day activities. It also shows how this sort of planning can inject new motivation into managers, and encourage a new entrepreneurial spirit in a company.

About this title

Synopsis:

One of a series of business books which aims to provide managers with information about current management thinking in a clear and accessible style. This book describes how the balance between long-term investment and demands for short-term profitability can be managed through a process termed "strategic control" - setting clearly defined strategic objectives and monitoring them in similar fashion to a budget.

About this edition

• Publisher: Financial Times Prentice Hall
• Publication date: 1994
• ISBN 10: 0273605364
• ISBN 13: 9780273605362
• Binding: Hardcover
• Edition number: 2
• Number of pages: 240