Adv Prom Ise: An Integrated ... (The Irwin Series in Marketing) - Softcover
This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1995
- ISBN 10 0256136971
- ISBN 13 9780256136975
- BindingPaperback
- Edition number3
- Number of pages784
- Rating
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