Tomorrow's People: How 21st-Century Technology is Changing the Way We Think and Feel - Softcover

9780141008882: Tomorrow's People: How 21st-Century Technology is Changing the Way We Think and Feel
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The book is an exploration of how this century is going to change not just the way we think, but also what we actually think with - our own individual minds. How will new technologies transform the way we see the world? At the beginning of the twenty-first century, we may be standing on the brink of a mind make-over far more cataclysmic than anything that has happened before. As we appreciate the dynamism and sensitivity of our brain circuitry, so the prospect of directly tampering with the essence of our individuality becomes a possibility.

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Review:
Tomorrow's People is Susan Greenfield's bold attempt to describe how 21st-century technology is changing the way we think and feel. Our increasing ability to manipulate electronic media, robots, genes, reproductive biology and minds is indeed dramatically changing the way some of us live. Susan Greenfield gets to grip with the most important of these changes and most importantly with the effects they are going to have on future generations.

Baroness Greenfield, Professor of Pharmacology at Oxford and Director of the Royal Institution of Great Britain is very well placed and qualified as a neuroscientist and acclaimed writer (The Private Life of the Brain) to do some serious star-gazing, only what she is looking at is very grounded at the personal level and the here and now. Her wide and informed perspective runs from gadgets and gizmos to terrorism via DNA and the cyberworld. According to our response to such future changes we can be categorised as technophiles, technophobes or cynics according to Susan Greenfield. But as she rightly points out, the main danger is going to be the growing divide between the technologically advanced world and the rest which will, as she says, be the vast majority. The great challenge for the future is how to avoid the descent into a very dangerous schism between a relatively small developed world locked into economic growth to feed its lifestyle and the ever-growing underdeveloped world that will be increasingly excluded by poverty.

Tomorrow's People is a thought-provoking and challenging book. It can be uncomfortable reading especially as it demands that we think about and make personal decisions about these hugely important issues that will increasingly impact on future generations. As Susan Greenfield warns, "the bottom line of this book is that the private ego is the most precious thing we each have, and it is far more vulnerable now than ever before". --Douglas Palmer

Review:

'A brave and stimulating book' John Cornwell, Sunday Times

'A passionate warning... Tomorrow's People increased my eager anticipation of life to come' Financial Times

'Greenfield makes an important contribution to the changes she foretells just by writing about them' Sunday Herald

'Baroness Greenfield's purpose is to issue a warning... As professor of pharmacology at Oxford University, she is well-placed to understand the impact of the next generation of mind-altering drugs' The Economist

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  • PublisherPenguin
  • Publication date2004
  • ISBN 10 0141008881
  • ISBN 13 9780141008882
  • BindingPaperback
  • Number of pages304
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Book Description Paperback. Condition: new. Paperback. In Tomorrows People acclaimed neuroscientist Susan Greenfield shows that, at the beginning of the twenty-first century, we are standing on the brink of a mind makeover more cataclysmic than anything in our history. The science and technology that are already at the heart of our lives will soon come to transform not just the way we live, but the way we think and feel. And as we learn to appreciate the dynamism and sensitivity of our brain circuitry, the prospect of directly tampering with the very essence of our individuality becomes increasingly likely. Here Susan Greenfield explores life in the future: a world free of pain and disease, where we can manipulate our bodies with machinery, our moods with smart drugs? and our innate nature with gene therapy. Where what we eat, our relationships, jobs, even the way we fight wars will be transformed by technology. Where home becomes a blur of artificial images, sounds, textures and smells, oblivious to any other reality. In this virtual realm of dreams and shadows?, the notion of our individual self may in fact be obliterated entirely. The question is not whether it will happen, but in our age of email, texting, Prozac, transplant Presents an exploration of how 21st Century is going to change not just the way we think, but also what we actually think with - our own individual minds. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780141008882

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