"synopsis" may belong to another edition of this title.
Some sample entries:
MANAGEMENT CONSULTANT
An individual or firm who/that specializes in offering management advice to organizations. Typically, on making more effective use of resources employed, organization of activities and the implementation of new technology. During the 1980s and 1990s this was an area of rapid and enormous growth. Many large firms regularly employ the services of management consultancy firms for specific projects and to undertake major internal reorganizations on their behalf.
POISON PILL
A defence technique used by a firm under threat of take-over to ensure that it is no longer such an attractive target. For example, the firm would purchase a poorly performing business or sign an agreement with its employees that would give itself a financial burden. This would clearly be unattractive to the bidding firm, thus hopefully forcing it to decide against the take-over.
STORE IMAGE
The holistic impression that people have of a single store or, more often, of a retail chain, often expressed in relative terms (`store A has a better image than store B'). This overall impression will reflect the way people perceive the store, their attitudes to, and any behaviour they exhibit towards, it, e.g. patronage, shareholding, etc. Store image is allied to the similar concepts of brand image and corporate image. A challenge in managing store image is how to ensure consistency across what may be quite a diverse range of individual retail outlets (varying in size, product assortment, physical structure, age of construction and markets served).
"About this title" may belong to another edition of this title.
Book Description Paperback. Condition: New. Brand new. Any book may show light shelf wear & creasing from warehouse storage and handling. Seller Inventory # SKU1025608
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk0140513779xvz189zvxnew
Book Description Paperback. Condition: New. Seller Inventory # DADAX0140513779
Book Description Paperback. Condition: New. Seller Inventory # Abebooks46153
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 0.66. Seller Inventory # Q-0140513779