The Creative Priority: Driving Innovative Business in the Real World (Penguin business) - Hardcover

Hirshberg, Jerry

Hardcover

ISBN 10: 0140277765 ISBN 13: 9780140277760

Publisher: Penguin, 1998

Synopsis

How does your company define creativity? Or does creativity define your company? In this remarkable book, Jerry Hirshberg - founder and president of Nissan Design International - distils his experience as leader of the world's hotbed of automotiveinnovation and reveals his strategy for designing an organization around creativity. Rather than the traditional treatment of creativity as a vital component in business, Hirshberg shows it can become the fundamental organizing principle of business. In THE CREATIVE PRIORITY Hirshberg describes how NDI produced a culture which fostered innovation, enabling his team to produce cutting-edge designs for cars for Nissan and Ford, computers, golf clubs, yachts, ski boots and medical instruments.

About this title

Review:

"This is a terrific book! Jerry Hirshberg demystifies creativity with eleven practical strategies for making creativity central to any endeavor, from running a business to facing life's challenges. The book is infused with candid humor, clear thinking, and a mind-set nothing short of revolutionary." -- Betty Edward, author of "Drawing on the Right Side of the Brain""If you're a manager, you must read this book." -- "Wired""Do yourself a favor: go out and buy a copy of "The Creative Priority" by Jerry Hirshberg. Read through it once, and then go back and read it again. The strategies are both fascinating and immensely practical for those who work in idea-intensive environments--and who doesn't these days?" -- "Inc.""Fresh, clear practical, steps for moving from the drawing room to the boardroom. A landmark book on creativity that is itself creative." -- Max DePree, author of "Leadership Is an Art"

Synopsis:

Hirshberg describes how Nissan Design International produced a culture which fostered innovation, enabling the author's team to produce designs for cars for Nissan and Ford, computers, golf clubs, yachts, ski boots and medical instruments. Demonstrates how to manage creative people and foster creativity at work.

About this edition

• Publisher: Penguin
• Publication date: 1998
• ISBN 10: 0140277765
• ISBN 13: 9780140277760
• Binding: Hardcover
• Number of pages: 272