For courses in Business Communication and Business Writing in the department of business.
This text presents the dynamics of business communication with a lively, conversational writing style that takes students inside leading companies to (1) learn the basic principles of business communication, (2) understand important communication issues, and (3) profit from up-to-date discussions of the latest developments. The goal is to successfully demonstrate how business communication works in the world, helping students to understand the concepts behind effective communication while they develop and refine their own skills.
"synopsis" may belong to another edition of this title.
Mastering Business Communications, Perils of Pauline, Version 2.0, updates and improves the popular Perils of Pauline CD-ROM. Students follow the ups and downs of a fictional character, Pauline Peterson, in her first job after graduating from college. Students watch Pauline as she faces a variety of crises at work, then they help her meet these challenges through interactive exercises. Students will see the positive consequences when Pauline puts her business communication know-how to work. They'll also see the sometime humorous, sometime difficult, consequences when she fails to meet these challenges.
This dramatic, informative, and stimulating CD covers the following topics:
Courtland L. Bovée and John V. Thill have been leading textbook authors for more than
two decades, introducing millions of students to the fields of business and business communication.
Their award-winning texts are distinguished by proven pedagogical features,
extensive selections of contemporary case studies, hundreds of real-life examples, engaging
writing, thorough research, and a unique integration of print and electronic resources. Each
new edition reflects the authors’ commitment to continuous refinement and improvement,
particularly in terms of modeling the latest practices in business and the use of technology.
Professor Bovée has 22 years of teaching experience at Grossmont College in San
Diego, where he has received teaching honors and was accorded that institution’s C. Allen
Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has
worked with organizations ranging from Fortune 500 multinationals to entrepreneurial
start-ups. He formerly held positions with Pacific Bell and Texaco.
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