For undergraduate- and graduate-level courses in Consumer Behavior and Consumer Psychology, offered in departments of Marketing, Psychology, Consumer Studies, and MBA programs. The authors' goal in Consumer Behavior, Fifth Edition is three-fold―(1) to provide a current, balanced, and interesting treatment of the field; (2) to fully integrate modern electronic technology into the learning and instruction processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.
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Book Description Paperback. Condition: Very Good. Consumer Behavior (Prentice Hall International Editions) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780137700417
Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780137700417
Book Description Condition: Sehr gut. 5. 696 S. Gepflegter, sauberer Zustand. Aus der Auflösung einer renommierten Bibliothek. Kann Stempel beinhalten. 446403/202 Taschenbuch, Maße: 20.3 cm x 2.6 cm x 25.3 cm. Seller Inventory # 446403202
Book Description Condition: Gut. 5. 696 S. Gebrauchs- und Lagerspuren. Außen: verschmutzt, angestoßen. Aus der Auflösung einer renommierten Bibliothek. Kann Stempel beinhalten. 446403/203 Taschenbuch, Maße: 20.3 cm x 2.6 cm x 25.3 cm. Seller Inventory # 446403203