Marketing Management: Analysis, Planning, Implementation and Control (The Prentice-Hall Series in Marketing) - Hardcover
Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
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- PublisherPearson
- Publication date1993
- ISBN 10 0137228511
- ISBN 13 9780137228515
- BindingHardcover
- Number of pages816
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Published by
Prentice Hall
(1994)
ISBN 10: 0137228511
ISBN 13: 9780137228515
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
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Prentice Hall
(1994)
ISBN 10: 0137228511
ISBN 13: 9780137228515
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
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(1994)
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Published by
Prentice Hall
(1994)
ISBN 10: 0137228511
ISBN 13: 9780137228515
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MARKETING MANAGEMENT: ANALYSIS,
Published by
Prentice Hall
(1994)
ISBN 10: 0137228511
ISBN 13: 9780137228515
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Hardcover
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