Consumer Behavior: Global Edition - Softcover
More than 6 million students are using Pearson MyLabs!
Pearson MyLabs are online personalized learning programs that improve learning outcomes. Through individualized study plans, immediate feedback, integrated eTexts, media and tutorial instruction there are endless opportunities to practice and master difficult topics. MyLabs also offer unprecedented insights into class and student performance, helping instructors understand the needs of students and make meaningful real time adjustments to their classroom teaching strategies.
To hear what students are saying about Pearson MyLabs, click here.
"synopsis" may belong to another edition of this title.
Review:
From the Back Cover:
This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)
Vol. 26, Issue 1, Journal of Consumer Policy.
Consumer Behaviour
Third European Enhanced Media Edition
New and exclusive to this Enhanced Media Edition:
- Interactive e-study guide full of animated exercises adds colourful depth to each topic – great for revision
- Quick tests throughout each chapter to enhance and test your knowledge
- Find out what kind of consumer you are by taking self-assessment quizzes.
Follow these three steps to get the most out of this Enhanced Media Edition:
- Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon
- Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition
- Access valuable learning resources to help you pass your course:
- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses
- Enhance your revision with the interactive e-study guide
- Use the online Glossary and Flashcards to check and test your understanding of the key terms
- And much more!
"About this title" may belong to another edition of this title.
- PublisherPearson Education
- Publication date2010
- ISBN 10 0137034962
- ISBN 13 9780137034963
- BindingPaperback
- Number of pages688
- Rating
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Consumer Behavior: Global Edition
Published by
Pearson College Div
(2011)
ISBN 10: 0137034962
ISBN 13: 9780137034963
Used
Paperback
Quantity: 2
Seller:
Rating
Book Description Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR011388210
Buy Used
£ 3.38
Convert currency
Stock Image
Consumer Behavior
Seller:
Rating
Book Description Paperback. Condition: Very Good. Consumer Behavior This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780137034963
Buy Used
£ 5.13
Convert currency
Stock Image
Consumer Behavior: Global Edition
Published by
Pearson Education
(2010)
ISBN 10: 0137034962
ISBN 13: 9780137034963
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Edition 2010. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Edition 2010. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-479-800
Buy Used
£ 3.44
Convert currency
Stock Image
Consumer Behavior
Published by
Pearson College Div
(2011)
ISBN 10: 0137034962
ISBN 13: 9780137034963
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: acceptable. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days. Seller Inventory # 3C-9780137034963-A
Buy Used
£ 11.09
Convert currency
Stock Image
Consumer Behavior
Seller:
Rating
Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780137034963
Buy Used
£ 5.13
Convert currency
Stock Image
Consumer Behavior
Published by
Pearson Education
(2011)
ISBN 10: 0137034962
ISBN 13: 9780137034963
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780137034963. Seller Inventory # 9097689
Buy Used
£ 2.50
Convert currency
Stock Image
Consumer Behavior
Published by
Pearson Education
(2011)
ISBN 10: 0137034962
ISBN 13: 9780137034963
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780137034963. Seller Inventory # 9097688
Buy Used
£ 2.50
Convert currency
Stock Image
Consumer Behavior
Published by
Pearson Education
(2011)
ISBN 10: 0137034962
ISBN 13: 9780137034963
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780137034963. Seller Inventory # 9097687
Buy Used
£ 2.50
Convert currency
Stock Image
Consumer Behavior: Buying, Having, and Being
Published by
Pearson Education
(2011)
ISBN 10: 0137034962
ISBN 13: 9780137034963
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780137034963. Seller Inventory # 9367469
Buy Used
£ 2.50
Convert currency
Stock Image
Consumer Behavior: Buying, Having, and Being
Published by
Pearson Education
(2011)
ISBN 10: 0137034962
ISBN 13: 9780137034963
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780137034963. Seller Inventory # 9367555
Buy Used
£ 2.50
Convert currency