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This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)
Vol. 26, Issue 1, Journal of Consumer Policy.From the Back Cover:
Third European Enhanced Media Edition
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Follow these three steps to get the most out of this Enhanced Media Edition:
- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses
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Book Description Prentice Hall College Div. PAPERBACK. Book Condition: New. 0137034962 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU001935
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Book Description Prentice Hall College Div, 2011. Paperback. Book Condition: New. Global ed of 9th revised ed. Bookseller Inventory # DADAX0137034962
Book Description Prentice Hall College Div, 2011. Paperback. Book Condition: New. book. Bookseller Inventory # 0137034962
Book Description Prentice Hall College Div, 2011. Paperback. Book Condition: New. Bookseller Inventory # P110137034962
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