For undergraduate Principles of Marketing courses
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.
Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.
The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.
"synopsis" may belong to another edition of this title.
Book Description Pearson, 2010. Paperback. Book Condition: New. Bookseller Inventory # DADAX0137006691
Book Description Pearson. PAPERBACK. Book Condition: New. 0137006691 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU000122
Book Description Pearson. PAPERBACK. Book Condition: New. 0137006691 New Condition. Bookseller Inventory # NEW4.0056750
Book Description Pearson, 2010. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0137006691
Book Description Pearson, 2010. Paperback. Book Condition: New. Bookseller Inventory # P110137006691
Book Description Pearson, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # 0137006691