Integrated Advertising, Promotion and Marketing Communications: United States Edition - Softcover

Clow, Kenneth E.; Baack, Donald E.

Softcover

ISBN 10: 0136079423 ISBN 13: 9780136079422

Publisher: Pearson, 2008

Synopsis

For undergraduate Advertising and Integrated Marketing Communication courses.

 

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

 

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

 

In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

About this title

From the Back Cover:

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About this edition

• Publisher: Pearson
• Publication date: 2008
• ISBN 10: 0136079423
• ISBN 13: 9780136079422
• Binding: Paperback
• Edition number: 4
• Number of pages: 480