Marketing Models - Softcover
Requiring some understanding of calculus, probability, statistics and matrix algebra, the book is designed to develop the quantitative foundations for marketing decisions. Both theoretical models which help analyse marketing issues, and decision-support models are presented. Features of the book include: focus is on substantive marketing decisions, not methodology; considers all marketing decisions: product, pricing, advertising, salesforce and distribution; self-contained text with all necessary analysis tools provided; a comprehensive set of exercises which will enable you to test your knowledge and understanding of the material; incorporates recent research findings in all aspects of marketing.
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- PublisherPrentice-Hall
- Publication date1992
- ISBN 10 0135619297
- ISBN 13 9780135619292
- BindingPaperback
- Number of pages650
- Rating
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Marketing Models
Published by
Prentice-Hall
(1992)
ISBN 10: 0135619297
ISBN 13: 9780135619292
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Paperback
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Book Description Paperback. Condition: Very Good. Marketing Models This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780135619292
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Marketing Models
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Prentice-Hall 01/03/1992
(1992)
ISBN 10: 0135619297
ISBN 13: 9780135619292
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Book Description Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780135619292
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Marketing Models
Published by
Prentice-Hall
(1992)
ISBN 10: 0135619297
ISBN 13: 9780135619292
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:0135619297. Seller Inventory # 9516856
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Marketing Models
Published by
Prentice-Hall
(1992)
ISBN 10: 0135619297
ISBN 13: 9780135619292
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Book Description Taschenbuch. Condition: Gut. 650 Seiten ex library book / aus einer wissenschaftlichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 100. Seller Inventory # 321708
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Marketing Models Lilien, Gary L.; etc.; Kotler, Philip and Moorthy, K. Sridhar
Published by
Prentice-Hall
(1992)
ISBN 10: 0135619297
ISBN 13: 9780135619292
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Hardcover
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Book Description Condition: Used: Very Good. Marketing Models | Lilien, Kotler et alii | Prentice Hall, 1992. In-8° cartonné, 802p. Couverture propre. Dos solide. Intérieur frais sans soulignage ou annotation. Exemplaire de bibliothèque : petit code barre en pied de 1re de couv., cotation au dos, rares et discrets petits tampons à l'intérieur de l'ouvrage. Très bon état général pour cet ouvrage. [Ba63]. Seller Inventory # 0417U558XAH
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Marketing Models
Published by
Prentice-Hall
(1992)
ISBN 10: 0135619297
ISBN 13: 9780135619292
Used
Taschenbuch
Quantity: 1
Seller:
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Book Description Taschenbuch. Condition: Sehr gut. New. 650 Seiten Gepflegter, sauberer Zustand.1992. Aus der Auflösung einer renommierten Bibliothek. Kann Stempel beinhalten. 38497707/202 Altersfreigabe FSK ab 0 Jahre. Seller Inventory # 38497707202
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