Business Communication in Context focuses on communication situations found in business and the workplace. This book emphasizes context first, then the stream of decisions a thoughtful businessperson should make to achieve maximum communication success: internal communication with employees; external communication with customers, clients, and suppliers; problem-solving and decision-making communications, both written and oral; intercultural and international communication; business etiquette; ethical decisions; and so forth. To emphasize context, each chapter opens with a brief business case. The case sets the scene and introduces communication problems, which thread throughout the chapter that follows. The case serves as a touchstone for the presentation of communication principles and for class discussion of communication practices, stimulated by Case Questions appearing throughout the chapter. Each chapter also starts with a Self-Assessment Quiz readers can use to rate their awareness of a particular set of communication issues and ends with Applications and Assignments for practicing the principles explored in the chapter. Applications present communication dilemmas other businesspeople have confronted, asking readers to analyze the information and propose "best practice" solutions. Ultimately this texts purpose is to help people improve their business communication skills. The theory presented in the chapters aims at providing the underpinnings for good choices about practice.
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Book Description Prentice Hall, 2001. Hardcover. Book Condition: New. BRAND SPANKIN' NEW IN SHRINKWRAP!! SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Bookseller Inventory # mon0000054527
Book Description Prentice Hall, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 0134843614
Book Description Prentice Hall, 2001. Hardcover. Book Condition: New. 1st. Bookseller Inventory # DADAX0134843614
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801348436121.0