Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation (FT Press Analytics) - Hardcover

Neef, Dale

Hardcover

ISBN 10: 0133837963 ISBN 13: 9780133837964

Publisher: Pearson FT Press, 2014

Synopsis

Will "Big Data" supercharge the economy, tyrannize us, or both? Data Exhaust is the definitive primer for everyone who wants to understand all the implications of Big Data, digitally driven innovation, and the accelerating Internet Economy. Renowned digital expert Dale Neef clearly explains:

• What Big Data really is, and what's new and different about it
• How Big Data works, and what you need to know about Big Data technologies
• Where the data is coming from: how Big Data integrates sources ranging from social media to machine sensors, smartphones to financial transactions
• How companies use Big Data analytics to gain a more nuanced, accurate picture of their customers, their own performance, and the newest trends
• How governments and individual citizens can also benefit from Big Data
• How to overcome obstacles to success with Big Data – including poor data that can magnify human error
• A realistic assessment of Big Data threats to employment and personal privacy, now and in the future

Neef places the Big Data phenomenon where it belongs: in the context of the broader global shift to the Internet economy, with all that implies. By doing so, he helps businesses plan Big Data strategy more effectively – and helps citizens and policymakers identify sensible policies for preventing its misuse.

 

By conservative estimate, the global Big Data market will soar past $50 billion by 2018. But those direct expenses represent just the "tip of the iceberg" when it comes to Big Data's impact. Big Data is now of acute strategic interest for every organization that aims to succeed – and it is equally important to everyone else. Whoever you are, Data Exhaust tells you exactly what you need to know about Big Data – and what to do about it, too.

About this title

Product Description:

[ Digital Exhaust: What Everyone Should Know about Big Data, Digitization and Digitally Driven Innovation By ( Author ) Dec-2014 Hardcover

From the Back Cover:

THE PLAIN-ENGLISH BIG DATA PRIMER FOR EVERYONE: LEADERS, MANAGERS, POLICYMAKERS, INVESTORS, AND CITIZENS

• The big picture on Big Data: what it all means
• What Big Data can and can’t do—and how to plan for it
• Plain-English primers on today’s Big Data tech and trends—and tomorrow’s
• By Dale Neef, one of the world’s leading data management consultants

Digital Exhaust is today’s definitive Big Data primer on the implications of Big Data, digitally driven innovation, and the accelerating Internet Economy. Digital expert Dale Neef places the Big Data phenomenon in the deeper context of digitally-driven innovation and the accelerating Internet Economy. He shows how businesses can plan Big Data strategy more effectively, and how citizens and policymakers can prevent its misuse.

 

Neef clarifies what’s really new and different about Big Data, how its key technologies work, and where all that data is coming from. You’ll learn how companies are using Big Data to gain a more nuanced, accurate picture of their customers and performance, and uncover powerful new trends. Then, Neef realistically assesses the risks, threats, and societal downsides of Big Data—both now and in the future.

 

Like it or not, Big Data is changing your world. Digital Exhaust reveals what you

need to know about it—and do about it.

 

Big Data. Will it supercharge the economy, and revolutionize how companies compete? Will it tyrannize us all, as governments and businesses track and anticipate our every move? Or is it all just hype?

 

In Digital Exhaust, leading digital expert Dale Neef cuts through the breathless enthusiasm and dystopic sci-fi visions, placing Big Data in a realistic context that reflects the larger technological and economic processes that are changing our world.

 

Neef explains how Big Data works, what can be done with it, and what it all really means. Neef shows how an emerging Big Data-intelligence complex is innovating at a pace that is increasingly difficult to absorb or regulate. Then he assesses the implications: not just for civil liberties and personal privacy, but for businesses, the economy, law, and even geopolitics.

 

Digital Exhaust offers realistic insights for anyone involved in the business, technical, or policy aspects of Big Data projects, and for anyone affected by Big Data...in other words, just about everyone.

 

Big Data: much more than the sum of its parts
The power of convergence: Consumer Internet, Industrial Internet, Internet of Things

 

Big Data and the battle for control
How Big Data is reshaping global communications platforms: Internet, mobile, and TV

 

Inside the world’s biggest databases: who’s tracking you now?
Who’s collecting Big Data—and what they’re doing with it

 

Previewing the new Internet of Things
Smart parts, wearables, drones, and much more

 

Doing business in a Big Data world
Obstacles to success with Big Data projects—and how to overcome them

 

www.daleneef.com

About this edition

• Publisher: Pearson FT Press
• Publication date: 2014
• ISBN 10: 0133837963
• ISBN 13: 9780133837964
• Binding: Hardcover
• Edition number: 1
• Number of pages: 320