East Consumer Behaviour Marketing Decisions ISBN 13: 9780133593167

Consumer Behaviour Marketing Decisions - Softcover

9780133593167: Consumer Behaviour Marketing Decisions
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A higher level text emphasising research on consumer processes and issues that concern markets. The approach draws heavily on recent research but the origins of consumer behaviour problems are also covered.

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Consumer Behaviour for Marketing Decisions

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East, R
Published by Prentice Hall (1997)
ISBN 10: 0133593169 ISBN 13: 9780133593167
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