This book takes an operational approach (as opposed to a Strategic one) focussing on the practical aspects of marketing such as analysing a market or evaluating a direct market campaign.
"synopsis" may belong to another edition of this title.
Book Description Prentice Hall, 1997. Textbook Binding. Book Condition: New. 1st. Bookseller Inventory # DADAX0133577570
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801335775701.0