"synopsis" may belong to another edition of this title.
LOOK WHAT'S NEW!
New and updated information in all four parts and 55 new photos:
FASHION FUNDAMENTALS
• Changing U.S. demographics
• New developments in globalization
• Latest technological advances in garment and textile production, fashion business communications, E-commerce, database marketing, and merchandise information systems
• New resources for color and design
• New information on fashion forecasting and market research
• Updates on fashion services, web sites, and publications
TEXTILES
• Newest fiber development including PLA corn fiber
• Trends in textile product development, production, and marketing
• Performance fabrics, digital printing, and new finishes
• New statistics and technical information
• New marketing strategies
• Garment packages
• New information on types of trims, threads, and elastics
MANUFACTURING
• Newest information on designers and international fashion centers
• New information on product development, merchandising, and scheduling
• Product data management systems
• Update on global sourcing and imports
• Mass customization
• Accessory designers and brands add apparel lines
• Accessories involvement with E-commerce and licensing
• New information on accessory product development and marketing
• New information on trade shows, updates on locations and timing of markets
• Runway vs. showroom
• Virtual showrooms
• Manufacturer/retailer relationships and automatic replenishment
RETAILING
• New information on categories, store ownership, and organization
• Retailing involvement in E-commerce
• Global expansion
• Newest buying strategies and procedures
• National brands vs. private label
• New retail marketing focus
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Book Description Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00031042276
Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.4. Seller Inventory # G0133066223I3N00
Book Description Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.4. Seller Inventory # G0133066223I4N00
Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.4. Seller Inventory # G0133066223I3N00
Book Description Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good-. Illustrated by Fully illustrated. (illustrator). 2nd Edition. VG/VG- 4to DJ xxv+274pp Current 4th edition lists at $56.00 (7/97). Best-selling text. Size: 4to - over 9¾" - 12" tall. Book. Seller Inventory # 0734797
Book Description Hardcover. Dust Jacket Included. 2nd Edition. n cloth; 4to. 273pp. Tight. No names or other markings. Fine in Fine D/j in jacket protector. Seller Inventory # 2511
Book Description 2nd Edition, 5th Printing. Fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 273 pages; First published in 1982. Description: xxv, 273 p. : ill. (some col. ) ; 29 cm. Includes bibliographical references and index. Subjects: Fashion. 1 Kg. Seller Inventory # 117959
Book Description 2nd Edition, 5th Printing. Fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 273 pages; First published in 1982. Description: xxv, 273 p. : ill. (some col. ) ; 29 cm. Includes bibliographical references and index. Subjects: Fashion. 1 Kg. Seller Inventory # 117959
Book Description Hardcover, 28.5 x 22,5cms, with dust jacket 274 pages Completely revised and updated, this new edition traces the whole story of the fashion business from concept to consumer. The author explains how the fashion business is made up of buying supplies, creating and developing a new product, and marketing that product. Each chapter offers lists of objectives, review questions, terminology, and projects to aid in reviewing the subject matter. VERY GOOD book in VERY GOOD unclipped dust jacket. Seller Inventory # 43970