Fashion: From Concept to Consumer - Hardcover

9780133066227: Fashion: From Concept to Consumer
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LOOK WHAT'S NEW!

New and updated information in all four parts and 55 new photos:

FASHION FUNDAMENTALS
• Changing U.S. demographics
• New developments in globalization
• Latest technological advances in garment and textile production, fashion business communications, E-commerce, database marketing, and merchandise information systems
• New resources for color and design
• New information on fashion forecasting and market research
• Updates on fashion services, web sites, and publications

TEXTILES
• Newest fiber development including PLA corn fiber
• Trends in textile product development, production, and marketing
• Performance fabrics, digital printing, and new finishes
• New statistics and technical information
• New marketing strategies
• Garment packages
• New information on types of trims, threads, and elastics

MANUFACTURING
• Newest information on designers and international fashion centers
• New information on product development, merchandising, and scheduling
• Product data management systems
• Update on global sourcing and imports
• Mass customization
• Accessory designers and brands add apparel lines
• Accessories involvement with E-commerce and licensing
• New information on accessory product development and marketing
• New information on trade shows, updates on locations and timing of markets
• Runway vs. showroom
• Virtual showrooms
• Manufacturer/retailer relationships and automatic replenishment

RETAILING
• New information on categories, store ownership, and organization
• Retailing involvement in E-commerce
• Global expansion
• Newest buying strategies and procedures
• National brands vs. private label
• New retail marketing focus

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Frings, Gini Stephens
Published by Prentice Hall (1987)
ISBN 10: 0133066223 ISBN 13: 9780133066227
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Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.4. Seller Inventory # G0133066223I3N00

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Book Description 2nd Edition, 5th Printing. Fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 273 pages; First published in 1982. Description: xxv, 273 p. : ill. (some col. ) ; 29 cm. Includes bibliographical references and index. Subjects: Fashion. 1 Kg. Seller Inventory # 117959

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Book Description 2nd Edition, 5th Printing. Fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 273 pages; First published in 1982. Description: xxv, 273 p. : ill. (some col. ) ; 29 cm. Includes bibliographical references and index. Subjects: Fashion. 1 Kg. Seller Inventory # 117959

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Book Description Hardcover, 28.5 x 22,5cms, with dust jacket 274 pages Completely revised and updated, this new edition traces the whole story of the fashion business from concept to consumer. The author explains how the fashion business is made up of buying supplies, creating and developing a new product, and marketing that product. Each chapter offers lists of objectives, review questions, terminology, and projects to aid in reviewing the subject matter. VERY GOOD book in VERY GOOD unclipped dust jacket. Seller Inventory # 43970

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