Better Business: Student Value Edition
Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals. "Better Business" offers the business content aspiring professionals need, but in a "better" way. By presenting the material in a stimulating Q&A format, "Better Business" encourages readers to fully engage with the materials and understand rather than memorize key concepts.
0133098796 / 9780133098792 Better Business Plus MyBizLab with Pearson eText -- Access Card Package Package consists of 0133059049 / 9780133059045 Better Business 0133059448 / 9780133059441 MyBizLab with Pearson eText -- Access Card -- for Better Business "
0133098796 / 9780133098792 Better Business Plus MyBizLab with Pearson eText -- Access Card Package Package consists of 0133059049 / 9780133059045 Better Business 0133059448 / 9780133059441 MyBizLab with Pearson eText -- Access Card -- for Better Business "
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About the Author:
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.
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- PublisherPearson College Div
- Publication date2013
- ISBN 10 013305909X
- ISBN 13 9780133059090
- BindingLoose Leaf
- Number of pages593
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Better Business: Student Value Edition
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Pearson College Div
(2013)
ISBN 10: 013305909X
ISBN 13: 9780133059090
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