Entrepreneurship: Starting and Operating a Small Business - Softcover

Mariotti, Steve; Glackin, Caroline

Softcover

ISBN 10: 0132366002 ISBN 13: 9780132366007

Publisher: Pearson, 2009

Synopsis

Written by an award-winning expertdemystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginners. This book addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on developing business plans, it can be used as a professional resource for anyone looking to start their own business. 

About this title

From the Back Cover:

This fourteen-chapter text and supplementary package is designed for a college-level, one-term Entrepreneurship course. Written by Steve Mariotti, Founder and President of the National Foundation for Teaching Entrepreneurship and the BizBuilder program, this text takes you step-by step through the process of starting and operating a new small business. Here is what leaders in the educational and business community have to say about this book:

 

“This is the book we’ve been waiting for—the essentials of how to start and operate a small business taught clearly and energetically for the college student by Steve Mariotti, who has built a national and international movement in entrepreneurship education.”

–Tommy Goodrow, Vice President of Economic and Business Development, SpringfieldTechnicalCommunity College

 

“Entrepreneurship is the engine of our economy, but its true purpose lies in
building community. Through the businesses we create, we become of service
to our community and the world. In Entrepreneurship: Starting and Operating a Small Business Steve Mariottiteaches not only the nuts and bolts of how to start and operate a small business, but energizes that knowledge with a strong sense of purpose that will inspire students to go forth and make a difference.

--John Whitehead, former co-chairman of Goldman Sachs

 

“The best entrepreneurs are people who understand the financials and economics of business.  Entrepreneurship: Starting and Operating a Small Business provides students with a thorough education in the nuts and bolts of building a business from the ground up, while also helping them develop into leaders who can energize and inspire others.”

--Alan Patricoff, Co-founder, Apax Partners

 

Compete on a National Stage!

BizBuilder / Prentice-Hall Best Business Plan Award Contest

 

Does Your Business Plan Have What it Takes to Succeed!

 

BizBuilder-NFTE / Pearson Prentice-Hall Best Business Plan Awards:

 

Students and Instructors Compete on the National Stage!

 

BizBuilder/NFTE and Pearson/Prentice-Hall are jointly sponsoring a national competition that rewards the best business plan author and his or her instructor. The competition is open to students enrolled in an entrepreneurship or small business management course at any school using this book. Please visit www.prenhall.com/mariotti for official contest rules.

 

10 plans will be chosen to be recognized as outstanding plans and two plans will be chosen as the best overall business plans.

 

The authors of the top 10 business plans and their instructors will each receive the following recognition:

 

• an award plaque
• a letter of achievement from BizBuilders/NFTE
• acknowledgement on the NFTE Web site and Pearson Prentice-Hall book Web site

 

The authors of the top 2 plans and their instructors will each additionally receive an award of $500.00 and feedback from a venture capital firm regarding the viability of their plan.

 

The winners will be announced on July 1st of each year over three years, for submittals made during the prior school year. The first award will be made on July 1st, 2007, following the 2006/2007 school year.

 

Entries must be accompanied by a submittal form, downloadable from www.prenhall.com/mariotti, and must be received by June 1st of each year to be considered for consideration. Please send business plans along with the completed submittal form to:

 

Steve Mariotti

BizBuilders/NFTE

120 Wall Street -  29th Floor

New York, NY 10005

 

 

Step-by-Step Guidance to Build and Present Your Business Plan!

 

BizBuilder Student Resources CD

Packaged with the text is the BizBuilder Student Resources CD, which includes:

·         BizBuilder Business Plan Worksheets provide step by step instructions on building a business plan. 

·         BizBuilder Business Plan Template provides a professional-looking format into which content from the business plan worksheet can be inserted.

·         BizBuilder Business Plan Presentation Template guides you through the process of creating a PowerPoint presentation for your business plan.

·         Sample Business Plans in the Worksheet Template and the Professional Business Plan Template provide examples of completed plans.

 

Business Plan Pro Software CD

Business Plan Pro software, the most widely used professional business-planning software, is also packaged free with every text. Once a student has created a business plan using the BizBuilder worksheet, it is easy to cut and paste plan information into Business Plan Pro.  BPP includes a number of very useful features, including:

 

·         Over 400 sample business plans to study and compare to your own.

·         Easy Plan Wizard that guides you through writing a plan.

·         Spreadsheet tables with columns, rows, and formulas to automatically calculate totals as you enter your figures.

·         Pie and bar charts that can be automatically created from your spreadsheets.

·         Financial statements that you can customize to meet your business’s needs.

·         Plan Review Wizard that reviews your plan for completeness, compares your financial statements to standard accounting practices, and checks for errors.

·         Professional-looking printout of your business plan.

 

About the Author:

 

Steve Mariotti, Founder & President of the National Foundation for Teaching Entrepreneurship (NFTE) is an expert in education for at-risk youth. For more than 20 years, he has been helping young people develop marketable skills by learning about entrepreneurship.

Steve Mariotti received an M.B.A. from the University of Michigan and has studied at Harvard University, Stanford University, and Brooklyn College. His professional career began by serving as a Treasury Analyst for Ford Motor Co. (1976-79). He then founded Mason Import/Export Services in New York, eventually acting as sales representative and purchasing agent for 32 overseas firms. In 1982, he made a significant career change and became a Special Education/Business Teacher in the New York City school system, choosing to teach in notorious neighborhoods such as Bedford-Stuyvesant in Brooklyn and the “Fort Apache” section of the South Bronx. It was at Jane Addams Vocational High School in the Bronx that he developed the insight and inspiration to bring entrepreneurial education to low-income youth. This led to founding the National Foundation for Teaching Entrepreneurship (NFTE) in 1987.

 

Caroline Wiedenman Glackin, PhD, is a “pracademic” who has successfully worked as a microenterprise and small business owner and manager, executive director of a community development financial institution, and as an academic in the areas of community development finance, entrepreneurship and management. She has been assisting entrepreneurs in achieving their dreams for over 25 years.

           

Glackin earned a PhD from the University of Delaware where her research emphasis was on the barriers, boosters, costs, and constraints for microentrepreneurs accessing financing.  She received an M.B.A. from The Wharton School at the University of Pennsylvania and an A.B. from Bryn Mawr College.  Dr. Glackin has studied at Harvard University, Stanford University, and Brooklyn College. Her professional career began with the DuPont Company in customer service and data systems roles.  She worked in Strategic Planning for American Bell and Bell Atlantic during graduate school.  Dr. Glackin then spent over 10 years working in or with small businesses, microenterprise, and not-for-profit agencies in turnaround and high growth situations (1985 ― 1997).  After exiting a family business, she became the Executive Director of the First State Community Loan Fund, a community development institution serving businesses, not-for-profits and developers of affordable housing (1997 ― 2003). With the completion of her doctoral work, she joined Delaware State University, a Historically Black College and University (HBCU) as the Director of the Entrepreneurship Center, where she had the opportunity to work with other 1890 Land Grant entrepreneurship programs and conduct research on entrepreneurship education at institutions of higher education.

    

Caroline Wiedenman Glackin has succeeded in leading change in the practical fields of her research and has received numerous honors and awards.   Her awards include the first Gloeckner Business Plan Award at The Wharton School (1983), the Minority Business Advocate of the Year for Delaware from the U.S. Small Business Administration (2000) and the She Knows Where She’s Going Award from Girls Inc. (2000).  Dr. Glackin co-chaired the Delaware Governor’s Task Force for Financial Independence and has been an active participant in the Cornell University Emerging Markets Think Tank Series.

 

About this edition

• Publisher: Pearson
• Publication date: 2009
• ISBN 10: 0132366002
• ISBN 13: 9780132366007
• Binding: Paperback
• Edition number: 2
• Number of pages: 528