Strategic Marketing Problems: Cases and Comments Value Package (Includes Marketing Planpro Premier) - Hardcover

Kerin, Roger; Peterson, Professor Robert

3.35

40 ratings by Goodreads

9780132361897: Strategic Marketing Problems: Cases and Comments Value Package (Includes Marketing Planpro Premier)

Hardcover

ISBN 10: 0132361892 ISBN 13: 9780132361897

Publisher: Prentice Hall, 2007

View all copies of this ISBN edition:

About the Author:

Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.

Robert Peterson is Professor of Systematic Theology at Covenant Theological Seminary, St Louis, Missouri. He has authored and edited a host of other books including "Calvin and the Atonement".

"About this title" may belong to another edition of this title.