Winning the 3-Legged Race: When Business and Technology Run Together: When Business and Technology Run Together (paperback) - Softcover

Hoque, Faisal; Sambamurthy, V.; Zmud, Robert W.; Trainer, Tom; Wilson, Carl

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9780132311984: Winning the 3-Legged Race: When Business and Technology Run Together: When Business and Technology Run Together (paperback)

Softcover

ISBN 10: 0132311984 ISBN 13: 9780132311984

Publisher: FT Press, 2005

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Business Technology Management offers a unique opportunity to transform the global community. Future leaders will need to understand the convergence of business and technology in order to foster economic and social growth.

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From the Back Cover:

Like an old-fashioned three-legged race, the business and technology sides of any company are running today with the left leg of one tied to the right leg of the other. Some companies understand that and run well; some don't. The top

executives interviewed in this book (see overflow page for a partial list) know where competitive leaders are headed.

Winning the Three Legged Race is the first major output of the new Business Technology Management (BTM) Institute, reflecting insights from world-class experts in industry and academia. It gives enterprise, line-of-business, and IT leaders a powerful framework for optimizing areas critical to producing sustainable value from technology:

1. Strategy, planning, and management.

2. Technology investment.

3. Strategic enterprise architecture.

4. Governance and organization.

For each area, the authors identify implications for ordered processes, organizational structures, information requirements, and technology. Winning the Three Legged Race introduces the BTM Maturity Model: a breakthrough benchmark for setting priorities and mapping effective change paths. The authors support their framework with up-to-the-minute data, new case studies, executive interviews, and Top 10 Action Lists that empower decision-makers to act--and get results.

About the Author:

Faisal Hoque is the founder of MiND2MiND Exchange, B2B ForeSight, and other companies. He is the author of several books and regularly contributes to "Fast Company" and Huffington Post. Formerly of GE and other global brands, Hoque s work has also appeared in "The Wall Street Journal, BusinessWeek", and "Forbes". The editors of Ziff-Davis Enterprise named him one of the Top 100 Most Influential People in Technology. Follow him @faisal_hoque or visit faisalhoque.com.
Drake Baer is a contributing writer for "Fast Company", where he covers the intersection of psychology and work. Though he now interviews the foremost minds in business for a living, he s spent years exploring the world.

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