Framework for Marketing Management

3.29 avg rating
( 158 ratings by GoodReads )
9780132301428: Framework for Marketing Management

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  


Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition


Kotler, Philip; Keller, Kevin Lane
Published by Prentice Hall
ISBN 10: 0132301423 ISBN 13: 9780132301428
New PAPERBACK Quantity Available: 1
International Edition
Easy Textbook
(Kuala Lumpur, Malaysia)

Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0132301423 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU003612

More Information About This Seller | Ask Bookseller a Question

Buy New
Convert Currency

Add to Basket

Shipping: 9.38
From Malaysia to U.S.A.
Destination, Rates & Speeds