Essentials of Entrepreneurship and Small Business Management: United States Edition - Softcover

Zimmerer, Thomas W; Scarborough, Norman M.; Wilson, Doug

Softcover

ISBN 10: 0132294389 ISBN 13: 9780132294386

Publisher: Pearson, 2007

Synopsis

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.

 

Essentials of Entrepreneurship and Small Business Management, 5/e is the practical, how-to guide that gives students the tools to launch a new venture and the knowledge for entrepreneurial success. 

 

About this title

From the Back Cover:

Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs!

A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Take a look!

• New Sections on "Building a Business Plan," and "Putting the Business Plan to Work."
• Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site.
• A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.

About this edition

• Publisher: Pearson
• Publication date: 2007
• ISBN 10: 0132294389
• ISBN 13: 9780132294386
• Binding: Paperback
• Edition number: 5
• Number of pages: 744