For undergraduate and MBA courses in Consumer Behavior.
Solomon's Consumer Behavior, 7e is a market leader because it goes beyond the "act of buying" by presenting an engaging, balanced and global perspective.
"synopsis" may belong to another edition of this title.
This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)
Vol. 26, Issue 1, Journal of Consumer Policy.About the Author:
About the Author
Michael R. Solomon, Ph.D., is the Human Sciences Professor of Consumer Behavior in the Department of Consumer Affairs, College of Human Sciences, at Auburn University. Prior to joining Auburn in 1995, he was Chairman of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at the University of North Carolina at Chapel Hill in 1981. He received the Cutty Sark Men’s Fashion Award for his research on the psychological aspects of clothing. In 1996 he was awarded the Fulbright/FLAD Chair in Market Globalization by the U.S. Fulbright Commission and the Government of Portugal.
Professor Solomon’s primary research interests include consumer behavior and lifestyle issues, online research methodologies, the symbolic aspects of products, the psychology of fashion, decoration, and image, and services marketing. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in the United Kingdom, Scandinavia, Australia, and Latin America. His research has been funded by the American Academy of Advertising, the American Marketing Association, the International Council of Shopping Centers, the U.S. Department of Agriculture, and the U.S. Department of Commerce. He currently sits on the Editorial Boards of the Journal of Consumer Behaviour the Journal of Retailing, and the European Business Review, and he was elected to the Board of Governors of the Academy of Marketing Science. Professor Solomon was ranked as one of the fifteen most widely cited scholars in the academic behavioral sciences/fashion literature, and as one of the ten most productive researchers in the field of advertising and marketing communications.
In addition to his academic activities, Professor Solomon is a frequent contributor to mass media. He is the author of Conquering Consumerspace: Marketing Strategies for a Branded World, which was published in 2003. His feature articles have appeared in such magazines as Psychology Today, Gentleman’s Quarterly, and Savvy. He has been quoted in numerous national magazines and newspapers, including Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, New YorkTimes, Self, USAToday, and Wall Street Journal. He has been interviewed numerous times on radio and television, including appearances on Today, Good Morning America, CNBC, Channel One, Inside Edition, Newsweek on the Air, the Wall Street Journal Radio Network, and National Public Radio. Professor Solomon advises numerous companies on issues related to consumer behavior, services marketing, retailing, and advertising and he is a Director of Mind/Share, Inc., a consulting firm specializing in online consumer research. He frequently addresses business groups on strategic issues related to consumer behavior. Professor Solomon currently lives in Auburn, Alabama, with his wife, Gail, their three children, Amanda, Zachary, and Alexandra–and their pug Kelbie Rae.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall. Hardcover. Book Condition: New. 0132186942 Excellent Buy!!. Bookseller Inventory # HBO-19323
Book Description Prentice Hall, 2006. Hardcover. Book Condition: New. 7th. Bookseller Inventory # DADAX0132186942
Book Description Prentice Hall, 2006. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0132186942
Book Description Hardcover. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0132186942BNA
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801321869401.0
Book Description Prentice Hall, 2006. Hardcover. Book Condition: New. book. Bookseller Inventory # 0132186942
Book Description Prentice Hall PTR. Soft cover. Book Condition: New. Premium quality books.New, 7th Edition, Color Print, International Edition . Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0132186942
Book Description Prentice Hall, 2006. Hardcover. Book Condition: New. Bookseller Inventory # P110132186942
Book Description Prentice Hall. Hardcover. Book Condition: New. 0132186942 New Condition. Bookseller Inventory # NEW4.0050349
Book Description Prentice Hall, Upper Saddle River, NJ, 2007. Hardcover. Book Condition: New. 7th Edition. Still in Shrinkwrap Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0132186942. ISBN/EAN: 9780132186940. Inventory No: 1560795438. Bookseller Inventory # 1560795438