Advertising & IMC: Principles and Practice (Advertising : Principles and Practice) - Hardcover
<>An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
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- PublisherPearson
- Publication date2011
- ISBN 10 0132163640
- ISBN 13 9780132163644
- BindingHardcover
- Number of pages688
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Advertising & IMC: Principles & Practice, 9th
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(2011)
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Book Description Trade paperback. Condition: New in new dust jacket. 9th ed. ***INTERNATIONAL EDITION*** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service. Glued binding. Paper over boards. 657 p. Contains: Illustrations. Audience: General/trade. Seller Inventory # K1530000477
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Advertising and IMC : Principles and Practice, 9th edition
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(2011)
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Advertising & IMC
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(2011)
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Book Description Condition: New. First Edition. First Edition thus. Advertising & IMC by Sandra Moriarty; Nancy Mitchell. ISBN:9780132163644. Collectible item in excellent condition. Seller Inventory # 0132163644
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