Oliver, . Marketing Today ISBN 13: 9780132030014

Marketing Today - Softcover

9780132030014: Marketing Today
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This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning databases; database marketing; co-operative strategies; developing marketing strategy; product planning; sales promotion; direct channels; competition; saturation; and internationalism. Examples are taken from many international companies, for example Ford, Pirelli, Benetton, Mars, Coca-Cola, and Proctor and Gamble.

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About the Author:
Gordon Oliver is Head of the Department of Business and Management at the University of Portsmouth.

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  • PublisherPrentice Hall
  • Publication date1995
  • ISBN 10 0132030012
  • ISBN 13 9780132030014
  • BindingPaperback
  • Edition number4
  • Number of pages592

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Oliver, Gordon
Published by Prentice Hall (1995)
ISBN 10: 0132030012 ISBN 13: 9780132030014
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