International Business: United States Edition - Hardcover

Griffin, Ricky W; Pustay, Michael W.

Hardcover

ISBN 10: 0131995340 ISBN 13: 9780131995345

Publisher: Pearson, 2006

Synopsis

For International Business courses

 

Griffin/Pustay takes a uniquely managerial focus in the study of International Business.

About this title

From the Back Cover:

Bring the world into focus...

Forecast 2003 updated edition―offers new examples throughout the text and additional coverage including international networking, the effects of 9/1 1, the introduction of the euro and more!

From supply chains to retail outlets, business activities are increasingly wired and global. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology.

In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world.

FEATURES

• Forty cases, many updated, plus eight comprehensive cases integrated throughout the book.
• New! Coverage of cultural and political forces affecting business.
• More than forty maps, plus updated tables and graphs.
• New! Three content boxes―"Wiring the World," "Venturing Abroad," and "Bringing the World into Focus"―highlight coverage of current issues related to technology, entrepreneurship, and doing business with a global perspective.
• Four "Point-Counterpoint" features provide opposing perspectives on controversial business topics―global tobacco marketing, for example―and serve as launch pads for student discussion and research into hotly debated contemporary issues.
• New! Updated student exercises, plus an FT.com activity.

JUST FOR YOU

• FINANCIAL TIMES World Business Newspaper. Discounted student subscription rates to the Financial Times newspaper, free to adopting instructors.
• GLOBE: Global Landscape of Business Environment, an optional CD ROM that can be packaged with the book, offers an electronic atlas with a variety of political and physical maps. Each of the nine geographic sections features content pertinent to students learning about international business, such as interactive exercises based on statistical data, culture and economics, plus a Geoconcepts section focusing the impact of geography on business decision making. (ISBN: 0-13-016285-X).
• Companion Website, www.prenhall.com/griffin, offers students and faculty current news articles, an interactive study guide, downloadable supplements, and more.

About the Author:

Michael Pustay holds the Anderson Clayton Professorship in Business Administration and is Professor of Management at Texas A&M University.

About this edition

• Publisher: Pearson
• Publication date: 2006
• ISBN 10: 0131995340
• ISBN 13: 9780131995345
• Binding: Hardcover
• Edition number: 5
• Number of pages: 672