The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty.
C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone.
About the Author xix
Part I: The Fortune at the Bottom of the Pyramid 1
Chapter 1: The Market at the Bottom of the Pyramid 3
Chapter 2: Products and Services for the BOP 23
Chapter 3: BOP: A Global Opportunity? 47
Chapter 4: The Ecosystem for Wealth Creation 63
Chapter 5: Reducing Corruption: Transaction Governance Capacity 77
Chapter 6: Development as Social Transformation 99
Part II: Business Success Stories from the Bottom of the Pyramid 113
Financing the Poor 115
Aravind Eye Care—The Most Precious Gift 131
Energy for Everyone 137
Agricultural Advances for the Poor—The EID Parry Story 149
Retail for the Poor 159
Information Technology to the Poor 169
The Jaipur Foot Story 187
Health Alerts for All 191
Transparent Government 201
The Annapurna Salt Story 213
Homes for the Poor—The CEMEX Story 221
From Hand to Mouth—The HHL Soap Story 235
Part III: On the Web at Whartonsp.com
Video Success Stories
Aravind Eye Care
Full Success Case Stories in pdf format
The Market at the Bottom of the Pyramid
Known Problems and Known Solutions: What Is the Missing Link?
Known Problems and Unique Solutions
Known Problems and Systemwide Reform
Creating Enabling Conditions for the Development of the Private Sector
The EID Parry Story
Biographies of the Researchers/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramid 247
About the Video Success Stories 255
"synopsis" may belong to another edition of this title.
The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.
It is being done—profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.
In the book and accompanying CD videos, Prahalad presents...
Why what you know about BOP markets is wrong
A world of surprises—from spending patterns to distribution and marketing
Unlocking the "poverty penalty"
The most enduring contributions your company can make
Delivering dignity, empowerment, and choice—not just products
Corporations and BOP entrepreneurs
Profiting together from an inclusive new capitalism
"About this title" may belong to another edition of this title.
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