Strategy and Process in Marketing: A European Perspective - Softcover
Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift away from the tradional view of marketing and its exclusive emphasis on the consumer and the 4Ps. It embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes and reengineering are incorporated into a reconceptualisation about how marketing is managed.
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- PublisherPrentice Hall
- Publication date1996
- ISBN 10 0131821636
- ISBN 13 9780131821637
- BindingPaperback
- Edition number1
- Number of pages520
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Strategy And Process In Marketing
Published by
Prentice Hall
(1996)
ISBN 10: 0131821636
ISBN 13: 9780131821637
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Softcover
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Strategy And Process In Marketing
Published by
Prentice Hall
(1996)
ISBN 10: 0131821636
ISBN 13: 9780131821637
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Softcover
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Strategy And Process In Marketing
Published by
Prentice Hall
(1996)
ISBN 10: 0131821636
ISBN 13: 9780131821637
New
Softcover
Quantity: 1
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Rating
Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-282544
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