For undergraduate or graduate courses in Electronic Commerce.
This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.
"synopsis" may belong to another edition of this title.
PLAN, BUILD, MAINTAIN
The author, Elias Awad, presents electronic commerce as an operational process.
PLANFrom strategic planning and the procedures and mechanics of launching a new business on the Internet to prescriptions on the necessary hardware, software and security to get started with an e-business, Awad covers how to do business on the Web.
BUILDThe next step in electronic commerce is the actual design phase, which focuses on Web site design, storefront, and whether the work should be done by a company's IT department or outsourced. Awad discusses the life cycle of site building, ways to build a Web site, design criteria, what to look for in hiring a Web designer, how to evaluate Web sites and ISPs, and managing Web traffic.
MAINTAINElias Awad also develops a procedure for maintaining Web presence and discusses e-topics such as e-security, encryption, e-marketing, and legal issues. The text contains an in-depth analysis of Web-based business-to-business e-commerce focusing on B2B models, and B2B building blocks and tools.
EliasA wad presents the most current materials an electronic commerce available today.
In addition to the ultra-current text, Awad plans to keep you current on happenings in e-commerce with updates from the industry on the text's MyPHIIP Web site available at www.prenhall.com/awad. This flexible text Web site brings the book's concepts to life through on-line study guide questions, discussion questions, and Web resources.
Electronic Commerce by Elias Awad is a progressive look at e-commerce. It teaches how to plan, design, and evaluate Web business, and is a fantastic resource for any pursue prosperity through Web commerce.
Dr. Elias M. Awad is a chaired professor in the McIntire School of Commerce at the University of Virginia. He has over 40 years in the computing field including extensive academic and industry experience. He is one of the world's leading MIS instructors and seminar presenters in the banking industry. He is also the CEO of International Technology Group, LTD., an IT consulting group with offices in Chicago, New York, Beirut, Damascus, and Bratislava. Dr. Awad's book publications include 11 titles in MIS, including systems analysis and design, database management, human resources management, management information systems, and expert systems. His publications have been translated to German, Spanish, Portuguese, Chinese, Arabic, and Braille. Dr. Awad's texts have earned international recognition for their lucidity, logical flow, and currency of material. He has delivered professional seminars internationally to major corporations and government agencies in 23 countries including Korea, Russia, Cambodia, Eastern Europe, the Middle East, Canada, and Mexico, as well as other countries in Eastern Europe and the Middle East.
"About this title" may belong to another edition of this title.
Shipping:
£ 4.73
Within United Kingdom
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780131735217. Seller Inventory # 9031871
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780131735217. Seller Inventory # 8667905
Book Description Taschenbuch. Condition: Gebraucht. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. 555 pp. Englisch. Seller Inventory # INF1000036371
Book Description Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.8. Seller Inventory # G0131735217I2N00
Book Description Condition: Used. pp. 576 Illus. Seller Inventory # 57134840
Book Description Condition: Used - Good. Seller Inventory # 9780131735217
Book Description Condition: Muy Bueno / Very Good. Seller Inventory # 100000000851692