Merchandising of Fashion Products - Softcover
Taking an integrative approach, this book provides a fresh and comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process from strategic planning, to product creation, to product preparation, to a buyer’s shopping of the market weeks, to product delivery and presentation to the consumer. Using industry pictures and insider information, the book addresses the modern marketplace and links both manufacturing and retailing to the consumer through the merchandising process.
"synopsis" may belong to another edition of this title.
Synopsis:
For courses in Introduction to Merchandising. Taking an integrative approach, this book provides a fresh and comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process from strategic planning, to product creation, to product preparation, to a buyer's shopping of the market weeks, to product delivery and presentation to the consumer. Using industry pictures and insider information, the book addresses the modern marketplace and links both manufacturing and retailing to the consumer through the merchandising process.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2009
- ISBN 10 0131731254
- ISBN 13 9780131731257
- BindingPaperback
- Edition number1
- Number of pages655
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