Consumer Behavior - Softcover

9780131705319: Consumer Behavior
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This book constitutes the thoroughly refereed post-proceedings of the 7th International Workshop on Gesture-Based Human-Computer Interaction and Simulation, GW 2007, held in Lisbon, Portugal, in May 2007. The 31 revised papers presented were carefully selected from 53 submissions. The papers are organized in topical sections on analysis and synthesis of gesture; theoretical aspects of gestural communication and interaction; vision-based gesture recognition; sign language processing; gesturing with tangible interfaces and in virtual and augmented reality; gesture for music and performing arts; gesture for therapy and rehabilitation; and gesture in Mobile computing and usability studies.

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This edition stresses high-tech products and services, and includes new sections on consumer research methods, cross-cultural and international consumer behaviour, the marketing of services, the marketing of social causes, marketing ethics and public policy issues.

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  • PublisherPrentice Hall
  • Publication date1991
  • ISBN 10 0131705318
  • ISBN 13 9780131705319
  • BindingPaperback
  • Edition number4
  • Number of pages800
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