The European adaptation of this text has been rewritten to present the context and process of marketing and the marketing mix as seen from the European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction, competitive strategy, services and social responsibility. The text features full colour throughout, and includes cases and examples from companies such as IKEA, Nestle, BMW, Levi Strauss and Swatch. Features include: chapter previews; objectives; "discussing the issues"; "applying the concepts"; end of chapter and part cases; and a glossary. The European adaptation also features a range of supplementary materials that will enhance any teaching course.
"synopsis" may belong to another edition of this title.
Book Description Prentice-Hall, 1996. Paperback. Book Condition: Used; Acceptable. Dispatched, from the UK, within 48 hours of ordering. The book is perfectly readable and fit for use, although it shows signs of previous ownership. The spine is likely creased and the cover scuffed or slightly torn. Textbooks will typically have an amount of underlining and/or highlighting, as well as notes. If this book is over 5 years old, then please expect the pages to be yellowing or to have age spots. Bookseller Inventory # CHL981718
Book Description Prentice-Hall, 1996. Paperback. Book Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Bookseller Inventory # CHL1484145
Book Description Prentice-Hall, 1996. Paperback. Book Condition: Very Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied. Bookseller Inventory # mon0002344082
Book Description Paperback. Book Condition: Good. This is a paper back book. The pages have normal wear. We ship Monday-Saturday and respond to inquries within 24 hours. Bookseller Inventory # 3O6C9I001N9U
Book Description PRENTICE-HALL. Paperback. Book Condition: Fair. Bookseller Inventory # G0131659030I5N00
Book Description Prentice-Hall 01/02/1996, 1996. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780131659032
Book Description Prentice-Hall, 1996. Paperback. Book Condition: Used; Very Good. Ships from the UK within 24 hours. European edition. Bookseller Inventory # BBI1859463
Book Description Prentice-Hall, 1996. Book Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 4058172
Book Description Prentice-Hall, 1996. Paperback. Book Condition: Used; Good. Bookseller Inventory # 1132139
Book Description Prentice-Hall. Paperback. Book Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Bookseller Inventory # mon0001439624