Principles of Corporate Communication

3.14 avg rating
( 7 ratings by GoodReads )
9780131509962: Principles of Corporate Communication

This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace


Van Riel
Published by Prentice Hall (1995)
ISBN 10: 0131509969 ISBN 13: 9780131509962
New Paperback Quantity Available: 1

Book Description Prentice Hall, 1995. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0131509969

More Information About This Seller | Ask Bookseller a Question

Buy New
Convert Currency

Add to Basket

Shipping: 3.26
Within U.S.A.
Destination, Rates & Speeds