Marketing and Entrepreneurship in SME's: An Innovative Approach - Softcover

9780131509702: Marketing and Entrepreneurship in SME's: An Innovative Approach
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The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.

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  • PublisherPrentice Hall
  • Publication date1995
  • ISBN 10 0131509705
  • ISBN 13 9780131509702
  • BindingPaperback
  • Edition number1
  • Number of pages312

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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780131509702. Seller Inventory # 9128955

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Carson, D. et al
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ISBN 10: 0131509705 ISBN 13: 9780131509702
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Carson, D. et al
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ISBN 10: 0131509705 ISBN 13: 9780131509702
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780131509702. Seller Inventory # 9128956

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