The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years - Hardcover

9780131489073: The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
View all copies of this ISBN edition:
 
 
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefine the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets become the #1 opportunity for growth.

"synopsis" may belong to another edition of this title.

About the Author:

The 86 Percent SolutionHow to Succeed in the Biggest Market Opportunity of the Next 50 YearsAbout the Authors

Vijay Mahajan, former dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy.

Mahajan is author or editor of nine books. He is one of the world's most widely cited researchers in business and economics. He edited the Journal of Marketing Research, and has consulted with Fortune 500 companies and delivered executive development programs worldwide.

Kamini Banga is an independent marketing consultant and managing director of Dimensions Consultancy Pvt. Ltd. Her clients have included Cadbury, Philips, Johnson & Johnson, Coca-Cola, and many others. She has traveled extensively in Asia and Southeast Asia, conducting training programs on market research and consumer behavior. During a three-year stint in London, she worked with the Harris Research Center as a consultant on ethnic issues for companies including British Airways and the BBC.

Banga writes and edits business articles for Economic Times, The Smart Manager, Business Today, and other leading Indian business publications, and is a non-executive director on several company boards. She is a graduate of the Indian Institute of Management, the premier institute for MBA education in India. A former resident of Mumbai, India, she now lives in London.


© Copyright Pearson Education. All rights reserved.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780132485067: 86 Percent Solution, The: How to Succeed in the Biggest Market Opportunity of the Next 50 Years (paperback)

Featured Edition

ISBN 10:  ISBN 13:  9780132485067
Publisher: FT Press, 2005
Softcover

  • 9788177580983: The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years (HB)

    Pearson, 2005
    Hardcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Mahajan, Vijay
Published by Wharton School Pub (2005)
ISBN 10: 0131489070 ISBN 13: 9780131489073
New Hardcover Quantity: 1
Seller:
GoldenWavesOfBooks
(Fayetteville, TX, U.S.A.)

Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0131489070

More information about this seller | Contact seller

Buy New
£ 17.93
Convert currency

Add to Basket

Shipping: £ 3.17
Within U.S.A.
Destination, rates & speeds
Stock Image

Mahajan, Vijay
Published by Wharton School Pub (2005)
ISBN 10: 0131489070 ISBN 13: 9780131489073
New Hardcover Quantity: 1
Seller:
Wizard Books
(Long Beach, CA, U.S.A.)

Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard0131489070

More information about this seller | Contact seller

Buy New
£ 22.14
Convert currency

Add to Basket

Shipping: £ 2.77
Within U.S.A.
Destination, rates & speeds
Stock Image

Mahajan, Vijay
Published by Wharton School Pub (2005)
ISBN 10: 0131489070 ISBN 13: 9780131489073
New Hardcover Quantity: 1
Seller:
GoldBooks
(Austin, TX, U.S.A.)

Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0131489070

More information about this seller | Contact seller

Buy New
£ 23.27
Convert currency

Add to Basket

Shipping: £ 3.37
Within U.S.A.
Destination, rates & speeds
Stock Image

Mahajan, Vijay
Published by Wharton School Pub (2005)
ISBN 10: 0131489070 ISBN 13: 9780131489073
New Hardcover Quantity: 1
Seller:
Front Cover Books
(Denver, CO, U.S.A.)

Book Description Condition: new. Seller Inventory # FrontCover0131489070

More information about this seller | Contact seller

Buy New
£ 23.62
Convert currency

Add to Basket

Shipping: £ 3.41
Within U.S.A.
Destination, rates & speeds
Stock Image

Mahajan, Vijay, Banga, Kamini
Published by Wharton School Publishing (2005)
ISBN 10: 0131489070 ISBN 13: 9780131489073
New Hardcover Quantity: 1
Seller:
The Book Spot
(Sioux Falls, SD, U.S.A.)

Book Description Hardcover. Condition: New. Seller Inventory # Abebooks43597

More information about this seller | Contact seller

Buy New
£ 52.22
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Mahajan, Vijay; Banga, Kamini; Gunther, Robert
Published by Wharton School Pub (2005)
ISBN 10: 0131489070 ISBN 13: 9780131489073
New Hardcover Quantity: 1
Seller:
BennettBooksLtd
(LOS ANGELES, CA, U.S.A.)

Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 0.97. Seller Inventory # Q-0131489070

More information about this seller | Contact seller

Buy New
£ 49.90
Convert currency

Add to Basket

Shipping: £ 3.27
Within U.S.A.
Destination, rates & speeds
Stock Image

Mahajan, Vijay
ISBN 10: 0131489070 ISBN 13: 9780131489073
New Hardcover Quantity: 1
Seller:
Sigrun Wuertele buchgenie_de
(Altenburg, Germany)

Book Description Condition: Neu. 2. Aufl. Gebundene Ausgabe 224 S. Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag Ansichtsexemplar aus Buchladen Zustand: 1, Neu, Gebundene Ausgabe Pearson Wharton School Publish 2. Aufl, 2006 224 S. , 86 percent solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years, Mahajan, Vijay. Seller Inventory # BU253405

More information about this seller | Contact seller

Buy New
£ 26.37
Convert currency

Add to Basket

Shipping: £ 32.48
From Germany to U.S.A.
Destination, rates & speeds