Consumer Behaviour Canadian Edition - Hardcover
This most popular international undergraduate Consumer Behavior text has been adapted to reflect the Australian Business environment. This edition uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural and decision making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research and problems in performing research. A vivid and lively writing style motivates student interest.
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- PublisherFinancial Times Prentice Hall
- Publication date2006
- ISBN 10 0131463047
- ISBN 13 9780131463042
- BindingHardcover
- Edition number1
- Rating
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Consumer Behaviour, Canadian Edition
Published by
Pearson Canada
(2005)
ISBN 10: 0131463047
ISBN 13: 9780131463042
Used
Hardcover
Quantity: 1
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Rating
Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.85. Seller Inventory # G0131463047I3N00
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£ 12.40
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Consumer Behaviour
Published by
Prentice Hall PTR
(2006)
ISBN 10: 0131463047
ISBN 13: 9780131463042
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. 1 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 11615334-20
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£ 5.36
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Stock Image
Consumer Behaviour
Published by
Prentice Hall PTR
(2006)
ISBN 10: 0131463047
ISBN 13: 9780131463042
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. 1 Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 3113911-75
Buy Used
£ 5.36
Convert currency