Strategic Marketing Problems: Cases and Comments: United States Edition - Hardcover

Kerin, Roger; Peterson, Robert

9780131421844: Strategic Marketing Problems: Cases and Comments: United States Edition
Hardcover
ISBN 10: 0131421840 ISBN 13: 9780131421844
Publisher: Pearson, 2003
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For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.

This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.

"synopsis" may belong to another edition of this title.

From the Back Cover:

READ ABOUT

  • Nokia's successful Segmentation Approach and resulting cell phone offerings
  • eBay's alternative market-entry options in Latin America
  • Nintendo's launch of Game Boy Color
  • Gateway Inc.'s controversial multi-channel strategy

"About this title" may belong to another edition of this title.

  • PublisherPearson
  • Publication date2003
  • ISBN 10 0131421840
  • ISBN 13 9780131421844
  • BindingHardcover
  • Number of pages704
  • Rating

Other Popular Editions of the Same Title

9780136107064: Strategic Marketing Problems: Cases and Comments: United States Edition

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    Pearson, 2006
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  • 9780136328605: Strategic Marketing Problems

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  • 9780205121298: Strategic Marketing Problems

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