Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.
Effective Public Relations
has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations.
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Book Description Pearson, 2003. Paperback. Book Condition: Good. Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Bookseller Inventory # mon0005379255
Book Description Pearson International. Paperback. Book Condition: Good. Light shelf wear and minimal interior marks. Bookseller Inventory # G013123014XI3N00
Book Description Pearson International. Paperback. Book Condition: Fair. Bookseller Inventory # G013123014XI5N00
Book Description Pearson Education, 2005. Book Condition: Good. 9th Edition. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP36067688
Book Description Pearson. Book Condition: Good. Shows some signs of wear but in good overall condition. Bookseller Inventory # Z1-V-022-00691
Book Description Pearson Educational International, 2006. Book Condition: Very Good. Nona Edizione. Mm 200x250 Brossura editoriale di pp. XIII-486, con illustrazioni in bianco e nero, in ottimo stato. SPEDIZIONE IN 24 ORE DALLA CONFERMA DELL'ORDINE. Bookseller Inventory # 046321
Book Description PEARSON EDUCACION. Book Condition: Muy Bueno / Very Good. Bookseller Inventory # 100000000851648