Effective Public Relations: International Edition - Softcover
Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.
Effective Public Relations
has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations.
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- PublisherPearson
- Publication date2003
- ISBN 10 013123014X
- ISBN 13 9780131230149
- BindingPaperback
- Number of pages624
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Effective Public Relations: International Edition
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004235227
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Effective Public Relations (International Edition)
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ISBN 10: 013123014X
ISBN 13: 9780131230149
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Book Description Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G013123014XI2N00
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Effective Public Relations (International Edition)
Published by
Pearson International
(2003)
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ISBN 13: 9780131230149
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Paperback
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Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G013123014XI3N00
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Effective Public Relations
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Effective Public Relations
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780131230149. Seller Inventory # 8721173
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Effective Public Relations: InternatiCutlip, Scott M.; Center, Allen
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EFFECTIVE PUBLIC RELATIONS:(INTERNATIONAL EDITION)
Published by
PEARSON EDUCACION
(2003)
ISBN 10: 013123014X
ISBN 13: 9780131230149
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Softcover
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Book Description Condition: Muy Bueno / Very Good. Seller Inventory # 100000000851648
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