A Framework for Marketing Management (International Edition) - Softcover
For undergraduate and MBA courses in Marketing Management and Marketing Strategy.
A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.
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- PublisherPearson
- Publication date2002
- ISBN 10 0131204270
- ISBN 13 9780131204270
- BindingPaperback
- Edition number2
- Number of pages363
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A Framework for Marketing Management (International Edition)
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004531846
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A Framework for Marketing Management
Published by
Prentice Hall
(2003)
ISBN 10: 0131204270
ISBN 13: 9780131204270
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780131204270. Seller Inventory # 8658712
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£ 10.04
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A Framework for Marketing Management
Published by
Prentice Hall
(2003)
ISBN 10: 0131204270
ISBN 13: 9780131204270
Used
Softcover
Quantity: 1
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780131204270. Seller Inventory # 8658711
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A Framework for Marketing Management
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780131204270. Seller Inventory # 8980145
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£ 10.04
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A Framework for Marketing Management
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780131204270. Seller Inventory # 8980146
Buy Used
£ 10.04
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