For courses in Retail Buying, Retail Merchandising and Fashion Merchandising.
Boasting three new chapters, the Seventh Edition offers students all the latest developments in retail buying to reflect the current market. Using a practical approach that emphasizes the major aspects of retail buying, this text provides the fundamental information new buyers need to accurately forecast and fulfill their customers' merchandise requirements. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book addresses topics such as the theoretical and practical background required for successful purchasing, as well as how buyers are now making use of the Internet for their purchasing needs.
"synopsis" may belong to another edition of this title.
This completely updated edition offers three new chapters that make this text an excellent resource for those entering the field of retail buying and merchandising.The new chapters include:
Included with this text is a DVD containing a two part production providing an onsite view of purchasing, planning, and buying. The video progresses from the stages of a buyer planning a purchase, through the buyer visiting the wholesale market, featuring many of the stops he/she makes in finalizing his/her purchase. The footage for the DVD was created in various buyers' premises including a New York City garment center, a residential buying office, in showrooms, and other real-life settings.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall, 2004. Paperback. Book Condition: New. 7. Bookseller Inventory # DADAX0131181289
Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0131181289 Examination/Review/Desk copy. Same as the student edition. Cannot guarantee the availability of CD/DVD/Access code. Ships now if ordered before 2pm CST. Bookseller Inventory # HMO264
Book Description Prentice Hall, 2004. Paperback. Book Condition: New. book. Bookseller Inventory # 0131181289
Book Description Prentice Hall, 2004. Taschenbuch. Book Condition: Neu. Gebraucht - Sehr gut Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - Sehr guter Zustand, UNBENUTZT, schnelle Lieferung inkl. Rechnung mit ausgew. MwSt. 448 pp. Deutsch. Bookseller Inventory # INF1000035340
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801311812811.0