Berman and Evans' strategic approach and emphasis on decision-making have made this text a best seller edition after edition. Key retail management concepts are reinforced with up-to-the-minute real-world examples, helping bridge the gap between theory and practice. It also includes useful career information, a comprehensive ancillary package, and a cutting-edge Web site managed by the authors.
"synopsis" may belong to another edition of this title.
Barry Berman (Ph.D. in Business with majors in Marketing and Behavioral Science) is the Walter H. "Bud" Miller Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He is also the director of Hofstrds Executive M.B.A. program. Joel R. Evans (Ph.D. in Business with majors in Marketing and Public Policy) is the RMI Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He is also the coordinator for Hofstra Master of Science programs in Marketing and Marketing Research.
While at Hofstra, each has been honored as a faculty inductee in Beta Gamma Sigma honor society, received multiple Dean's Awards for service, and been selected as the Teacher of the Year by the Hofstra M.B.A. Association. For several years, Drs. Berman and Evans were codirectors of Hofstrds Retail Management Institute and Business Research Institute. Both regularly teach undergraduate and graduate courses to a wide range of students.
Barry Berman and Joel R. Evans have worked together for 25 years in co-authoring several best-selling texts, including Retail Management: A Strategic Approach, Ninth Edition. They have also consulted for a variety of clients, from "mom-and-pop" retailers to Fortune 500 companies. They are co-founders of the American Marketing Association's Special Interest Group in Retailing and Retail Management, and currently serve on its board. They have co-chaired the Academy of Marketing Science/American Collegiate Retailing Association's triennial conference. They have been featured speakers at the annual meeting of the National Retail Federation, the world's largest retailing trade association. Each has a chapter on retailing in the most recent edition of Dartnell's Marketing Manager's Handbook.
Barry and Joel are both active Web practitioners (and surfers), and they have written and developed all of the content for the comprehensive, interactive Web site that accompanies Retail Management (www.prenhall.com/bermanevans).
Capture the new spirit of retailing in an e-Commerce world in Retail Management, eighth edition
come and visit us at:
"About this title" may belong to another edition of this title.
Shipping:
£ 5.34
Within U.S.A.
Book Description Hardcover. Condition: New. 9th Edition. The book is New, Excellent condition. Multiple copies available this title. Quantity Available: 5. ISBN: 0131009443. ISBN/EAN: 9780131009448. Pictures of this item not already displayed here available upon request. Inventory No: 1560796244. Seller Inventory # 1560796244
Book Description Hardcover. Condition: New. Seller Inventory # Abebooks51250
Book Description Condition: New. Seller Inventory # XBX--172