Framework for Marketing Management, A - Hardcover
For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses.
A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities.
"synopsis" may belong to another edition of this title.
- ISBN 10 0131001884
- ISBN 13 9780131001886
- BindingHardcover
- Number of pages363
- Rating
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