The Cultural Dimension of International Business - Softcover

Ferraro, Gary P.

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9780130903273: The Cultural Dimension of International Business

Softcover

ISBN 10: 0130903272 ISBN 13: 9780130903273

Publisher: Pearson, 2001

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For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management.

Preparing future American businessmen and women to understand and cope with the cultural dimension of their professions, this text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It explores (1) general concepts about culture that can be applied to any cross-cultural situation; (2) the nature of communication, both linguistic and nonverbal; (3) contrasting value systems; and (4) a wide variety of sources for locating culture-specific information. A conceptual approach provides students with the necessary framework for understanding the cultural dimension of the international business arena.

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About the Author:

Gary Ferraro, Professor Emeritus of Anthropology at the University of North Carolina at Charlotte, received his BA in history from Hamilton College and his MA and PhD degrees from Syracuse University. He has been a Fulbright Scholar at the University of Swaziland in Southern Africa (1979-80) and again at Masaryk University in the Czech Republic (2003), and has served twice as a visiting professor of anthropology in the University of Pittsburgh's Semester at Sea Program, a floating university that travels around the world. He has conducted research for extended periods of time in Kenya and Swaziland and has traveled widely throughout many other parts of the world. He has served as a consultant/trainer for such organizations as USAID, the Peace Corps, the World Bank, IBM, Georgia Pacific, Duke Energy, and J.M. Huber, among others. From l996 to 2000 Dr. Ferraro served as the Director of the Intercultural Training Institute at UNC-Charlotte, a consortium of cross cultural trainers/educators from academia and business, designed to help regional organizations cope with cultural differences at home and abroad. In 2000 he became the president of Intercultural Associates, a private firm specializing in cross cultural training, consulting, and coaching. In addition to a number of articles in professional journals, he is the author of:

� THE TWO WORLDS OF KAMAU (1978),

� THE CULTURAL DIMENSION OF INTL. BUSINESS (l990, l994, l998, 2002, 2006, and 2010)

� CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE (1992, 1995, 1998, 2001, 2004, 2006, 2008 and 2010)

� APPLYING CULTURAL ANTHROPOLOGY: READINGS (1998)

� GLOBAL BRAINS: KNOWLEDGE AND COMPETENCIES FOR THE 21ST CENTURY (2002)

� CLASSIC READINGS IN CULTURAL ANTHROPOLOGY (2004, 2009)

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