This best selling text brings all the pieces of business communication together. The text powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. New to this edition, a case for critical thinking at the end of each part, integrated exercises, exploring the best of web exercises, and extensive chapters on technology. <>
"synopsis" may belong to another edition of this title.
Learn to Write Business Messages Quickly and Easily with the Three-Step Process
You will learn to write business messages quickly, easily, and effectively with the exclusive Bovee/Thill/Schatzman three-step process: planning, writing, and completing business messages.
When you use a process, you move toward a particular result, and this text's three-step process helps you get better results than you would get with any other business communication textbook.
Students and instructors alike will appreciate how this practical, three-step strategy provides a solid foundation for solving communication problems and creating well-crafted business messages.
The three-step process is fully integrated throughout the book. It is introduced and explained in detail in chapters 4-6, just before the specific types of business messages are discussed. Then the three-step process is applied to short messages (letters, memos, and e-mail) in chapters 7-9, to reports and proposals in chapters 12-14, to speeches and oral presentations in chapters 15-16, and to employment messages in chapters 17-18.
This text provides dozens of superb examples of the finished product, including documents from such well-known companies as Krispy Kreme Doughnuts, Ace Hardware, Target, Office Depot, Petsmart, and Carnival Cruise Lines, to name just a few. Many documents are accompanied by a graphic describing how the three-step process is applied, and all include annotations in the margins that discuss precisely how to apply the principles presented in the text.
Helping students master both process and product―that's just one of the reasons that Business Communication Today is the most successful business communication textbook published in the past 50 years.
"About this title" may belong to another edition of this title.
Shipping:
£ 5.37
Within U.S.A.
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 3.46. Seller Inventory # Q-0130845132