Electronic Commerce 2002: A Managerial Perspective: United States Edition - Hardcover
For one/two-semester courses in Electronic Commerce.
One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.
"synopsis" may belong to another edition of this title.
From the Back Cover:
This is the only text you need for Electronic Commerce. ELECTRONIC COMMERCE: A MANAGERIAL PERSPECTIVE 2002
is
ComprEhensive: It Contains 19 Chapters and 5 Appendices.
AppliCable: It Utilizes Practical Vignettes, Managerial Cases, and Hundreds of Exercises to Illustrate Concepts.
COmplete: It Integrates www.prenhall.com/turban―interactive Study Guide, Technology Updates, and Added Appendices.
Managerial: It Emphasizes E-Commerce Application and Implementation through Business Models and Technology Essentials.
Multinational: It Stresses the Importance of Global Competition, Partnerships, and Electronic Importing and Exporting.
CurrEnt: It Details Auctions, B2B, the Digital Economy, Mobile Commerce, Wireless Systems, and Intelligence Agents.
Real: It Highlights Industry Examples of Corporations, Small Businesses, Government, and Not-For-Profit Agencies.
InterdisCiplinary: It Provides Functional Perspective from Business Disciplines, Computer Science, Law, Economics, and Sociology.
and...
Web StratEgy Pro: An Interactive, E-Commerce Software Package from Palo Alto Brings the Process of Planning Internet Strategy to Life―Now Available ONLY in Shrinkwrap Packages with Prentice Hall Textbooks Including Turban's Electronic Commerce 2002 Edition.
Your One Source for E-COMMERCE."About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2001
- ISBN 10 0130653012
- ISBN 13 9780130653017
- BindingHardcover
- Edition number2
- Number of pages914
- Rating
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Electronic Commerce 2002: A Managerial Perspective (2nd Edition)
Published by
Prentice Hall
(2002)
ISBN 10: 0130653012
ISBN 13: 9780130653017
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Book Description hardcover. Condition: Very Good. May have highlighting or writing and wear to cover. May not include supplemental items like CDs or access codes. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 1388335
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Electronic Commerce 2002: A Managerial Perspective (2nd Edition)
Published by
Prentice Hall
(2002)
ISBN 10: 0130653012
ISBN 13: 9780130653017
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Hardcover
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Electronic Commerce 2002: A Managerial Perspective: United States Edition
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Book Description Hardcover. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL8460657
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