Essentials of Strategic Management: United States Edition - Softcover

9780130465955: Essentials of Strategic Management: United States Edition
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For undergraduate and graduate courses in Strategic Management and Business Policy.

This brief text offers a short, concise explanation of the most important concepts and techniques in Strategic Management. Perfect for corporate and executive training programs. Serves as an excellent supplement to cases and simulations.

"synopsis" may belong to another edition of this title.

Review:
"Essentials of Strategic Management is a rigorous explanation of many topics and concerns in strategic management. We condensed the content of the field into 11 carefully crafted chapters. The key concepts and techniques are here. We cite only enough examples to help you understand the material." - J. David Hunger, Thomas L. Wheelen
From the Back Cover:

The third edition of Essentials of Strategic Management contains the following NEW features:

  • Adds the strategic inflection point as a triggering event to initiate a strategy review.
  • Adds complementors as other stakeholders to Porter's model of industry analysis.
  • Provides criticism of SWOT analysis.
  • Adds international entry options to the discussion of horizontal growth strategy.
  • Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

"About this title" may belong to another edition of this title.

  • PublisherPearson
  • Publication date2002
  • ISBN 10 013046595X
  • ISBN 13 9780130465955
  • BindingPaperback
  • Edition number3
  • Number of pages191
  • Rating

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9780131227880: Essentials of Strategic Management: International Edition

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