International Marketing Research - Hardcover

Kumar, V.

Hardcover

ISBN 10: 0130453862 ISBN 13: 9780130453860

Publisher: Pearson, 1999

Synopsis

Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes students through all phases of developing and conducting international marketing research.

About this title

Synopsis:

Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes students through all phases of developing and conducting international marketing research. *The most current information available on research methodologies. *Assists students to develop effective strategies to thrive in the global marketplace. *Examples and references: From ongoing international marketing research and international business research projects. *Makes students aware of both broad and specific issues related to IMR. *Aids student researchers in conducting studies in an international market. *The latest computer technology and resources toward developing effective, state-of-the-art research methods. *Introduces students to the research tools.

About this edition

• Publisher: Pearson
• Publication date: 1999
• ISBN 10: 0130453862
• ISBN 13: 9780130453860
• Binding: Hardcover
• Number of pages: 480