Strategic Management In Action - Softcover

Coulter, Mary A.

Softcover

ISBN 10: 0130400068 ISBN 13: 9780130400062

Publisher: Pearson, 2001

Synopsis

Continuing the tradition of the previous edition, Strategic Management in Action, 2e integrates the most current strategic management theories and practices in an engaging and exciting format. Features! *New! Comprehensive cases at the end of the text including companies such as Amazon.com, Levi-Strauss, and Starbucks. *New! "Strategic Management in an E-Business World" boxes in every chapter explore e-business concepts and how decision makers are dealing with the dynamic changes taking place in that area. " *New! "Strategic Management-The Global Perspective" boxes in each chapter emphasize the international scope of today's business environment and examples from companies around the world. *New! "The Grey Zone" asks students to think about the ethical implications inherent in strategic decision making. *A Companion Web site-Gives students access to online study guides, Internet resources, and related exercises. Visit the site at www.prenhall.com/coulter.

About this edition

• Publisher: Pearson
• Publication date: 2001
• ISBN 10: 0130400068
• ISBN 13: 9780130400062
• Binding: Paperback
• Edition number: 2
• Number of pages: 396